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Earned Media Value (EMV): What It Is and How to Calculate It
Earned media value (EMV) can be a highly valuable metric for measuring the return on your marketing efforts.
It can help you quantify your exposure and calculate the value you are creating with your posts. However, it’s not always easy to understand and implement in your marketing strategy.
Our goal today is to help you with this.
We are going to explain what earned media value is, how you calculate it, and why it’s such a crucial performance indicator:
What Is Earned Media Value?
Earned media value is an influencer marketing KPI used to measure the value that your campaigns generate.
Earned media value calculator
It takes into account the number of social interactions on your posts, including social media shares, likes, and comments. You can also use it to measure the number of interactions on your blogs and the ratings, reviews, and recommendations that are published by users about your brand.
Earned media value is an essential metric for identifying how effective your influencer marketing campaigns are.
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