Promotion mix elements

In business, just developing a product isn’t enough to achieve the marketing goals. This is why the marketing mix includes an important element of the promotion mix.

Promotion involves activities that help a business communicate the offering and its features to the customer and generate their interest in the desired action.

Advertising in promotion mix

Numerous activities can be considered a promotion. While some market the offering to the customer organically, some involve paid media or paid communication. All these activities combined form the promotion mix.

What Is Promotion Mix?

Promotion mix is the set of all the promotional variables a business use to create, maintain and increase the demand for its brands or offerings.

This definition of promotion mix can be understood better by dividing it into two parts

• Set of all promotional variables: The promotion mix combines all the tools, strategies, and approaches a business uses to get its message to the target market. 
• Create, maintain, and increase the demand: The main objective of developing a promotion mix is to make the target audi
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  what is meant by promotion mix in marketing