New york fashion week 2025

The year was 1943, and Eleanor Lambert was on a mission.

Lambert, America’s so-called “first fashion publicist,” had spent the previous two years establishing the New York Dress Institute, an organization dedicated to the U.S.’s growing legion of homegrown design power.

And growing it was: While American clothing had long imitated trends originating from Paris, World War II placed a new emphasis on all things domestic.

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Within retailers, demand for French designers was rapidly giving way to names like Claire McCardell, Hattie Carnegie, and Norman Norell, who were just beginning to establish New York City as a fashion capital in its own right. Lambert wanted to cement it as such.

Enter “Fashion Press Week,” a days-long event held in a centralized location, The Plaza Hotel, which Lambert organized to expose the American press to this latest crop of Yankee designers.

The rest, as they say, was history: Not only did U.S.-based designers start to receive hard-won coverage in blue-chip glossies including Vogue and Harper’s Bazaar

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